Consumers can purchase Deep Eddy Vodka in four sizes: 50 ml, 750 ml, 1 liter and 1.75 liter.ĭeep Eddy Vodka was a Medalist at the 2011, 20 San Francisco World Spirits Competition and won Distillery of the Year at the New York International Spirits Competition in New York. Made with all real ingredients, Deep Eddy vodkas are free of artificial flavors and high-fructose corn syrup. All Deep Eddy flavors are gluten-free and handcrafted in small batches in its distillery in Austin, Texas. The portfolio also includes award-winning all natural straight vodka, Sweet Tea Vodka and Ruby Red grapefruit-infused vodka. ![]() More information on the distillery will be available soon.Įarlier this year, the brand released its latest flavored vodka, Deep Eddy Cranberry Vodka (Cran), a refreshing beverage made with real cranberries harvested from the finest New England cranberry farms. We are planning against that future performance,” Dopkins said. “We are proud to be an American made vodka, and we absolutely expect this brand to continue on its current growth trajectory. The production capacity at the new facility will allow the brand to exceed production of more than two million cases. To support the growth of the brand, Deep Eddy Vodka will be opening a distillery and tasting room to be located in Dripping Springs outside of Austin, Texas. “We have a fun brand, and we feel our consumers appreciate Deep Eddy’s simplicity,” said Eric Dopkins, CEO of Deep Eddy Vodka. We are all passionate about giving our consumers what we believe to be the best vodka available, made using REAL ingredients. I am incredibly proud of our team and our distributor partners. “This is an exciting time for our company. Since its launch in 2010, the brand has shown over 200 percent growth annually, with over 300 percent growth in the first quarter of 2014. We also have more brands and more products in the works and look forward to sharing the news soon.Award-winning vodka brand continues expansion with state-of-the-art distillery.ĭeep Eddy Vodka, one of the fastest growing flavored vodka brands in the country, has over-delivered its 12-month rolling forecast by hitting the 250,000 case mark (June ’13 through May ’14). One of which is we intend on launching new products on other spirits lanes including Cantina Especial which is a low-proof, low calorie Tequila Soda which will launch in 3 unique flavors. We also have exciting news which we will share in more detail in the coming months. What do you think the ready-to-drink market is looking like in 2021 and beyond?Ĭonsumers will continue to demand portability in their drinks. As seltzers continue to be a driver in consumption, so will the appetite for new brands and new offerings that continue to deliver ‘better-for-you’ attributes but are a step up from what most brands are offering. We believe there will be more and more popular brands launching new innovation across all spirit types. ![]() We certainly saw a big impact as did many brands in our space. During the height of the early lockdowns, we did have a good pop because consumers weren’t just buying some things… they were buying everything. We had a decent spring as a result but once the peak of summer kicked in, we were flying off the shelf and had a real challenge getting access to more production capacity to keep up with demand.Īs a result of that flex in demand, and the challenges with being able to react adequately to it, we decided we had to make an investment in our own production facility so that in the event we had more spikes in the future, we would not be at the mercy of others’ line time. We also leaned into our team and doubled our sales force over the summer hiring many very capable individuals who had been caught up in layoffs and furloughs. That’s something we are very proud of. Has Covid affected sales at all? Or maybe even helped to boost them? At CANTEEN we have an emphasis on transparency in everything we put inside the can. At the time that was unique and set us apart from the rest of the flavored vodka madness. No matter what brand I’ve been a part of, it’s always been mission critical to have a huge focus on quality ingredients and product.Īt Deep Eddy we were the first to use real fruit juice in our flavored vodkas. The previous brands I’ve worked with were really the catalyst for where I have ended up in my career without a doubt. How has your background and experience set you up for success with this venture?
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